30/09/2026
M1LLIONZ x HOODRICH.
NEW WAVE - DROP 2
Linked up with Birmingham rapper M1llionz at the LA River for an exclusive acappella freestyle
Both born in Brum, M1llionz represents the same ambition, individuality and From Nothing To Something mentality that represents the brand.
From building his name in to taking his sound overseas, his journey reflects the movement of an artist creating his own path and taking it beyond where it started.
Now in LA, M1llionz brings that same energy to the New Wave campaign, delivering an exclusive freestyle against the backdrop of the LA River, bridging two cities that have shaped the story so far.
Featuring the Grey Chaser Windbreaker Tracksuit, Shade Tee, and Cast Shorts.
"Started at nothing, had to move the N O and add SOME"
WATCH THE FULL VIDEO BELOW
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